Social networking in Events Management

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In the past week you have likely tweeted about your journey to

college; Facebook stalked your ex, uploaded a picture of your breakfast on Instagram and watched a sneezing panda on YouTube.

But as an events manager, it is important for you to understand how social networking has changed how companies take advantage of how they can promote events.

Starting off with Facebook. You may have already come across Facebook’s ‘create an event’ page when you wanted to notify people about your birthday meal at Pizza Hut. But the event page is one of the most useful elements to Event Managers. For example you could place your event on there and invite people who fit your target audience and get an idea of how many people are going to turn up.

However, even though Facebook has 1.1billion users, not everyone is on there. So make sure you don’t just advertise it on Facebook, as they may result in not all of your target audience knowing about the event.

Secondly on to Instagram. Now owned by Facebook, the app allows you to upload pictures, edit them then hash tag what is going on in the picture. Because anyone can see your pictures, this is a good way to promote your event to people who may not have heard of you.

However the app is only available on Apple App store, so it is not available to everyone. #not #a #wide #audience.

Lastly on to twitter. A site that allows users to tweet what they are doing in no more than 140 characters with also being able to add hash tags, pictures and videos. If you wanted to promote your events company you can pay twitter to put an advertisement on everyone’s twitter page.

However if you have a low budget then you will only be able to tweet to your followers, all 13 of them.

Over all the biggest problem is that not everyone has a social networking website, so poster is still the most effective way. But by using social networking you are allowing people to talk about your events and be able to get feedback.

By Eliza Pearson